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Category: The CEO

Jan 08
Strategies for Effective Product Positioning: The CEO’s Role in Marketing

Positioning your product in the minds of consumers can differentiate your brand in a crowded marketplace, making it a crucial element of your marketing strategy. Product positioning is closely tied to the company's vision and leadership set by you, the CEO. You play a pivotal role in developing the course for the entire organization and steering the brand to its rightful place in the hearts and minds of the target audience.